• Develop marketing automation workflows focused on marketing communications & experience personalization such as push notifications, emails, and mobile app personalized experiences
• Ideate customer segmentation to support Marketing Automation based on knowledge of pre-existing data structures
• Translate business requests for marketing capabilities, into clear technical requirements that include data properties needed for executing marketing automations
• Technical requirement solicitation and documentation skills to effectively capture and communicate marketing automation solutions/initiatives to key stakeholders
• Ensure that all technical work aligns with the business objectives and marketing strategies
• Triage issues and defects - capturing, prioritizing and remediating for marketing automations
Required Skills:
• Required candidates should have demonstrated experience levels of 2-5 years in the following areas:
• Hands on experience with modern marketing automation & personalization SaaS tools: SF Marketing Cloud, Braze, Marketo, Hubspot, or similar marketing automation tools
• Understanding of modern CDP tools such as Segment, mParticle, and Tealium
• Experience in implementing marketing automation elements such as segments, audiences, and decision-splits
• Keen understanding of marketing automation concepts and design principles – proven ability to understand how structured data can be translated into marketing segments and other automations that provide personalized experiences/communications to customers
• Demonstrated front-end development skills specific to marketing automation.
Proficiency in templating languages such as Liquid, Jinja, Handlebars or similar languages.
•Mastery of core technologies for web content development- HTML, CSS, and JavaScript
• Extensive experience in working with key data interchange formats including JSON and XML, demonstrating a strong ability to integrate, manipulate, and manage complex data structures across diverse systems and applications
• Proven ability to collaborate with cross-functional teams in complex environments
• Excellent documentation and communication skills to bridge the gap between business strategy and technical teams.
Hands on experience with JIRA/Confluence expected
Preferred Skills:
• Experience with marketing automation concepts for mobile application ecosystems
• Expertise in RESTful API Integrations between different systems and an ability to advise and consult on best practices for new integrations
• Extensive experience in working with key data interchange formats including JSON and XML, demonstrating a strong ability to integrate, manipulate, and manage complex data structures across diverse systems and applications
• Python proficiency is a plus
#LI-Hybrid